Executive Admin & Digital Marketing VA
I'm Anna — a freelance Virtual Assistant who takes the admin, funnels, and inbox chaos off your hands so you can get back to running the business only you can run.
About
I spent eight years in corporate HR before I made the jump to freelance — and honestly, it's the best move I've made. That background means I bring more than task-completion to the table: I understand people, process, and how to keep a business running smoothly behind the scenes.
These days I work as an Executive Admin and Digital Marketing VA, mostly with Australian-based businesses and solo entrepreneurs — coaches, therapists, beauty brands, consultants — who need someone reliable to own the systems side of things: email, funnels, calendars, content, and the platforms that hold it all together.
I like to properly understand a business before I touch it. Not just the task in front of me, but the goals, the brand voice, the "why" — because that's what makes the work actually fit, instead of just being ticked off a list.
What I do
Inbox triage, response drafting, and keeping the important stuff from getting buried.
Building out journeys in GoHighLevel and beyond so leads don't fall through the cracks.
Campaigns and EDMs written in your voice, sent to the right list at the right time.
Scheduling that actually protects your time, not just fills it.
Course platforms kept tidy, updated, and easy for students to actually use.
From wholesale forms to user roles — store setup and upkeep, sorted.
Toolkit
Sample Work
End-to-end wholesale setup: EDM copy announcing the US launch, a wholesale account application form built in HTML and Word, a branded Canva info sheet, and Shopify user roles configured for label printing.
A full content system in the owner's warm, conversational voice — carousels, FAQs, trending formats, and a recurring "Ask Mary Mondays" series, all written to never feel salesy.
Social content with subtle Aussie charm plus a celebratory campaign around a 2026 AusMumpreneur Awards nomination, including on-brand comment replies.
Four brand-styled SOPs covering directory updates, email campaigns, blog publishing, and social promotion — built with checklist tables and quick-reference guides for easy handoff.
An 8-section landing page following an emotional journey framework, written for accomplished women feeling professionally stuck — tightened copy, new sections, and a clear pre-launch checklist.
Two self-built portfolio sites showcasing Executive Admin and Digital Marketing VA services — one teal single-page scroll, one dark-charcoal design with a spinning hero badge and marquee.
Recommendations
Straight from LinkedIn — five clients, five different businesses, one consistent story.
"Highly recommend Anna's services. She is experienced, communicative and brings a lovely 'can-do' presence to the working environment... she's easy to work with and we'll certainly continue to engage her."
"Anna has been providing VA services for me... for about three years now. She is professional, reliable, punctual, easy to get along with, and a joy to have on the team."
"Anna has been working with me since 2022... She is resourceful, intelligent and drama free. She is honest and loyal. Anna is an integral part of my business."
"Anna has saved me on multiple occasions with her vast experience across all social media platforms along with video editing and canva... Her admin prowess is at the top of the game."
"Anna is an absolute superstar. She's incredibly easy to work with, communicates clearly, and requires very little direction to get things done to a high standard. I trust Anna with my businesses."
"What I loved about working with Anna is her ability to think beyond the task at hand — regularly providing thoughtful recommendations to streamline processes and generate new content ideas."
Read the full recommendations on LinkedIn.
Get in touch
Tell me what's eating your time, and I'll tell you how I can take it off your plate.
Connect on LinkedIn